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Agency Culture

UGA CORE
‍PRINCIPLES

At UGA, we pledge to our clients to uphold four key pillars for success: Community, where we cultivate a supportive network for artists and clients alike; Transparency, ensuring open communication and trust in every interaction; Visibility, maximizing exposure for our talents through strategic marketing and partnerships; and Celebration, where we honor every achievement, from submitting your first big audition to booking a series regular, with equal enthusiasm. Join us as we empower talents to shine in their careers.

(01)
COMMUNITY
WE'VE BUILT OUR COMMUNITY FOR ARTISTS AROUND TRUST. 
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At UGA, we cultivate a supportive community where clients connect, collaborate, and flourish, fostering a shared sense of belonging and purpose.
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All clients and agents are connected through The UGA Hub powered by Basecamp, where they assist each other with auditions, marketing, planning, and mutual support.
(02)
TRANSPARENCY
AN OPEN SPACE TO STAY WELL 
INFORMED.
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At UGA, we prioritize transparency by ensuring clients feel informed and confident in their interactions with us, building trust through clear and honest communication.
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We provide clients with submission reports quarterly or upon request, allowing them to gauge their agent's activity in submitting them.
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Clients can utilize the report to identify current casting opportunities.
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The reports help clients plan which casting director workshops to attend and assess the effectiveness of their materials.
(03)
VISABILITY
BE SEEN. BE YOU.
COME AS YOU ARE.
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At UGA, we respect and highlight each client's identity and values, promoting their talents authentically and in line with their preferences to ensure they shine brightly within their chosen sphere.
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We see and value the fullness of the person you walk in the room as, but don't believe in confining you to one singular type.
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We prioritize our clients' well-being, especially in settings like on set or in the workplace, where they may encounter disrespect or feel unappreciated. We're committed to upholding their dignity and swiftly addressing any issues that arise.
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Our approach ensures that each client is supported and advocated for in their professional environment, maintaining their personal integrity.
(04)
CELEBRATION
WE ACKNOWLEDGE THE SMALL
& THE BIG WINS!
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At UGA, we celebrate our clients' successes with enthusiasm and appreciation, recognizing their achievements and milestones as they progress on their journey.
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In our industry, success is often measured by bookings or the lack thereof. However, at UGA, wins come in many forms, from submitting their first significant audition and receiving a callback to booking a series regular role.
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We proudly share these achievements across social media and our internal communication platforms.
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Achievements are also celebrated through personal messages from our agents, enhancing the support and connection between UGA and its clients.

              UGA is truly a community like no other I’ve been a part of. They’re extremely organized, with systems, to empower the artist. They provide not only the art side of craft, but also the business to match. They are on top of all of the cutting edge that’s going on in the field..

Jeff Greene
And Just Like That, HBO

             I think the fact that there is a community period is what distinguishes UGA from other agencies. The basecamp, going to other shows, etc. etc. and the training program into becoming a client was extremely unique.

Nicholas Louis Turturro
Diabolical, ID

              UGA is truly a community. Having platform to directly connect with the other artists in the agency is such a gift.

Phoebe Dunn
FBI: Most Wanted, CBS
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UGA client pledge

At UGA, we pledge to our clients to uphold four key pillars for success: Community, where we cultivate a supportive network for artists and clients alike; Transparency, ensuring open communication and trust in every interaction; Visibility, maximizing exposure for our talents through strategic marketing and partnerships; and Celebration, where we honor every achievement, from submitting your first big audition to booking a series regular, with equal enthusiasm. Join us as we empower talents to shine in their careers.

Community
‍
At UGA, we cultivate a supportive community where clients connect, collaborate, and flourish, fostering a shared sense of belonging and purpose. All clients and agents are connected through The UGA Hub powered by Basecamp, where they assist each other with auditions, marketing, planning, and mutual support.

Transparency
‍
At UGA, we prioritize transparency by ensuring clients feel informed and confident in their interactions with us, building trust through clear and honest communication. We provide clients with submission reports quarterly or upon request, allowing them to gauge their agent's activity in submitting them. Clients can also utilize the report to identify current casting opportunities, helping them plan which casting director workshops to attend and assess the effectiveness of their materials.

Visability

At UGA, we respect and highlight each client's identity and values, promoting their talents authentically and in line with their preferences to ensure they shine brightly within their chosen sphere. We welcome personal choices and stand by our clients when they feel their preferences are not being respected on auditions, sets, and beyond. We take proactive measures to correct these issues.

Celebrations

At UGA, we celebrate our clients' successes with enthusiasm and appreciation, recognizing their achievements and milestones as they progress on their journey. In our industry, success is often measured by bookings or the lack thereof. However, at UGA, wins come in many forms, from submitting their first significant audition and receiving a callback to booking a series regular role. We proudly share these achievements across social media, our internal communication platforms, and through personal messages from our agents.